I’m an assistant brand manager in our HQ in Sydney, and apart from the names – no day has been the same since I started… I’m assuming that if you’re reading this, it’s because you’re curious about what the day in the life of a RB employee might look like, or else you’re extremely bored and followed some random links through Facebook and blogs till you arrived here. Either way, hopefully you’ll be entertained, educated and encouraged. You hit the ground running at RB…this blog will do the same.
Its planning time again, so I’ve spent the majority of the day lost in Excel spreadsheets trying to reduce the complexity of the Australian cleaners market into a single column of growth percentages. 11 segments, 60 brands, all with their own dynamics. It’s not easy trying to pin down all that is happening and its incredibly frustrating when the numbers come out wrong, but when they’re right… well you’d never believe how much joy a number can bring.. I have to admit, I had an intense urge to make up a few at the end 
Tags: assistant brand manager, brand strategy, fast-pace, hit the ground running
