Hello, everybody! Starting from today I’ll tell you about my life at Reckitt Benckiser…
Last week we were told the news that RB Russia decided to breathe new life into the Dosia brand. One morning everybody found examples of updated Dosia product on the desks. I know that great efforts were taken for this launch. Dosia changed its label, content and some new fragrances were added (and planned more to appear).
Dosia has always been very popular in Russia and we’re giving it a new lease of life. There’s also a new advert featuring the “little pink piggy” which is on air as of last week.
Unfortunately I can’t show it to you right now as it is still only in Russian (the English version is not finalised yet) but if you are interested in it you’ll be able to see it in my further posts.
Tags: innovation, Marketing, power brands, product re-launch
Show it to us in Russian – it would be interesting to see!