As a Demand Manager, I’m accountable for my own brands, such as Airwick, Cillit Bang and Nurofen. They’re all big brands that operate in very competitive markets. Being and remaining successful in this environment requires the ability to react immediately and with speed to market changes.
This is where my department steps in. It’s our job to take the necessary initiative in securing deadlines and volumes. By the time you go to the shops to buy a product like Cillit Bang, I’ve already thought of it in terms of forecasting, packaging material, production, transport and the total amount sold to our customer.
I feel a commitment to every single product in my portfolio, right from its conception through to the moment it ends up in your trolley.
While it is Marketing who develop concepts, artworks, etc, it is Demand Planning who ensure the right amounts are forecasted, sent for production, and ultimately produced. It’s a daily challenge and your performance truly impacts upon the end product purchased by our customers.
Tags: forecasting, job responsibility, planning, power brands, taking initiative
