Comments on: Innovation At Work http://www.myrbopportunity.com/2009/06/24/innovation-at-work Reckitt Benckiser, RB, the company that makes Vanish, Airwick, Finish, Veet and many leading brands… whatever you’d like to call us, we’re one of the world’s fastest-growing companies in household, health and personal care products. We want to give you a window into our world and see what ‘opportunity’ means to us. We’re one of those places where no two days are the same, where you’re expected to put your money where your mouth is, challenge the status quo, and do it fast. Whatever ‘it’ is. Our bloggers will be sharing with you their thoughts and experiences to give you a real understanding of the breadth of global opportunity here and the diversity of RB, Many will be people who are on graduate or management trainee programmes and some will be well established in their careers here. Fri, 03 Feb 2012 14:01:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dr Malpani, MD http://www.myrbopportunity.com/2009/06/24/innovation-at-work/comment-page-1#comment-50 Dr Malpani, MD Sat, 05 Sep 2009 04:28:38 +0000 http://www.myrbopportunity.com/?p=488#comment-50 I'd like to make a suggestion - Dettol could partner with HELP to improve consumer health in India. This would help with positioning, as it emphasises the fact that Dettol protects the user's health ! HELP - the Health Education Library for People, India's first Consumer Health Education Resource Center , and one of the world's largest consumer health libraries ( as determined by the Medical Library Association , USA ) was established in 1997 to empower people by providing them with the information they need to promote their health , and prevent and treat medical problems in the family in partnership with their doctor. We are a registered charitable trust and a non-profit organisation. We feel patients are the largest untapped healthcare resource and that Information Therapy is Powerful Medicine ! We help patients save money on medical care by 1. Promoting SelfCare and helping them to do as much for themselves as they can 2. Helping them with Evidence-Based Guidelines , so that they can ask for the right medical treatment that they need - no more and no less 3. Helping them with Veto Power, so they can say No to medical care they don’t need, thus preventing overtesting and unnecessary surgery . Please do come and visit HELP ! Dr Aniruddha Malpani, MD Medical Director HELP - Health Education Library for People Excelsior Business Center, National Insurance Building, Ground Floor, Near Excelsior Cinema, 206, Dr.D.N Road, Mumbai 400001 Tel. No.:65952393/65952394 Helping patients to talk to doctors ! Information Therapy is the Best Prescription ! Read over 20 health books free at www.helpforhealth.org I’d like to make a suggestion – Dettol could partner with HELP to improve consumer health in India. This would help with positioning, as it emphasises the fact that Dettol protects the user’s health !

HELP – the Health Education Library for People, India’s first Consumer Health Education Resource Center , and one of the world’s largest consumer health libraries ( as determined by the Medical Library Association , USA ) was established in 1997 to empower people by providing them with the information they need to promote their health , and prevent and treat medical problems in the family in partnership with their doctor. We are a registered charitable trust and a non-profit organisation.

We feel patients are the largest untapped healthcare resource and that Information Therapy is Powerful Medicine !

We help patients save money on medical care by
1. Promoting SelfCare and helping them to do as much for themselves as they can
2. Helping them with Evidence-Based Guidelines , so that they can ask for the right medical treatment that they need – no more and no less
3. Helping them with Veto Power, so they can say No to medical care they don’t need, thus preventing overtesting and unnecessary surgery .

Please do come and visit HELP !

Dr Aniruddha Malpani, MD
Medical Director
HELP – Health Education Library for People
Excelsior Business Center,
National Insurance Building,
Ground Floor, Near Excelsior Cinema,
206, Dr.D.N Road, Mumbai 400001
Tel. No.:65952393/65952394

Helping patients to talk to doctors !

Information Therapy is the Best Prescription !

Read over 20 health books free at http://www.helpforhealth.org

]]> By: Sudhir Langer http://www.myrbopportunity.com/2009/06/24/innovation-at-work/comment-page-1#comment-27 Sudhir Langer Tue, 04 Aug 2009 08:03:15 +0000 http://www.myrbopportunity.com/?p=488#comment-27 I liked the street play idea. Specially for reaching out to lower socio economic starta; these groups are short of entertainment opportunities and brand message can be cloaked as evocative entertainment through street plays. Free health checks would be my second pick. I liked the street play idea. Specially for reaching out to lower socio economic starta; these groups are short of entertainment opportunities and brand message can be cloaked as evocative entertainment through street plays.

Free health checks would be my second pick.

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