I hope my blogs have given you an insight into a Marketer’s life at Reckitt Benckiser. I’ve really enjoyed telling you about my role and what makes it so exceptional for me, and many other Marketers’ here at RB. I’ve wanted to be a Brand Manager since I was 16 and now working at RB [...]
Archive for July 11th, 2009
Why be a brand user when you can be a Brand Manager?
Saturday, July 11th, 2009The best time of year for a Marketer is now
Saturday, July 11th, 2009I would argue this month is the most important and exciting month for a Marketer working in Reckitt Benckiser. 1. I’m developing my Brand Plan for next year 2. I’m finalising all the marketing mix activities for my New Product (NPD) that’s launching into market this September Every brand has a Brand Plan which is [...]
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