Last week we assembled all of our sales force. The target was to analyze the YTD results, clarify the main strategies and launch the new products.
We launched 13 new products. It´s a lot! For a short period.
Air Wick new fragrances were one of the main launches with Harpic Power Plus.
Vanish brought a consumer promotion that will be very significant to the brand building block NR. What`s more, the pest season control is starting now and we prepared a very strategic and strong plan to achieve the leadership (we are getting closer … just 0.3% behind our main competitor).
See you soon. We are in rush moment…
Marcus
Tags: airwick, brand innovation, innovation, new products, powerbrands, Sales, Vanish
