One of the neuroses I have developed since working in Consumer Goods is an obsession with examining the shopping aisles in every new town I visit. Since I started working in this industry, I have no longer been able to easily hop into a store for a quick buy. If I am feeling bold, I ask shoppers why they picked up a particular product and their level of loyalty is often apparent based on their initial reactions.
Archive for August, 2009
Marketing has ruined my shopping trips
Friday, August 28th, 2009Why be a digital tourist when you can be a digital citizen?
Wednesday, August 26th, 2009I have been labelled more than once a ‘technophile’ a.k.a someone with a strong enthusiasm for technology and admittedly it is a term that I am happy to embrace. However how technophilic are companies? The rise in the popularity and accessibility of the Internet and other online technology has changed the landscape in which we [...]
Plancake – Recipe for one industrial serving
Monday, August 24th, 2009Ingredients 10-20 Internal Clients 100-200 Stock Keeping Units (or more, depending on size of plancake) 1 Purchasing Manager 1-2 Shopfloor Managers 1 General Manager 1 HR Department 1 Judging Panel in Global Headquarter Preparation time 2-3 months. Method 1. Put each client in a separate distiller, set on medium heat, and extract client volume [...]
How to ace your marketing career
Thursday, August 20th, 2009First of all, I would like to apologize for not posting last week. We had an important visit from our Global Team here in Brazil, so we had to work very hard to prepare a category presentation for them. And this is the day-by-day life of those who have chosen to follow this career. [...]
English
