Whilst I was on holiday in NY, I stumbled across this piece of street art,
Ironically the same day I went to see Andy Warhol’s famous Campbell’s Soup.
An image that could be viewed as essentially an ‘advertisement ‘ for tinned soup has evolved into one of the most iconic images of pop art.
The statement got me thinking about the role of advertising: To educate, inform, inspire, convince and ultimately sell the brand, product or service.
If advertising is done well and creatively whose to say that it can’t be considered art?
This is one of my favourite ads at the moment, it’s for retailer Target in Australia. It uses a fantastic combination of creativity, soundtrack and animation.
I was also surprised to discover that RB Australia ranks in the top 20 paid advertisers in Australia according to Nielsen Australia.
However, given the number of strong brands we own it’s not surprising that on any given day consumers are touched by RB ads.
And some of my colleagues are currently working on some masterpieces of their own!
Nielsen Australia’s Top Advertisers
Tags: advertising, art, branding, commericals, communicate, creative, ideas, image, Marketing, TV
