Archive for August 28th, 2009

Marketing has ruined my shopping trips

Friday, August 28th, 2009

One of the neuroses I have developed since working in Consumer Goods is an obsession with examining the shopping aisles in every new town I visit. Since I started working in this industry, I have no longer been able to easily hop into a store for a quick buy. If I am feeling bold, I ask shoppers why they picked up a particular product and their level of loyalty is often apparent based on their initial reactions.

Countdown to cash

Friday, August 28th, 2009

The countdown is on. Who made the best decisions and will take home the $5,000?

If you haven’t yet, check out the finalists in the RB decision making challenge – the top 20 rated videos are on site now.