I’m back from a meeting with one of our sales teams in the south of France. Unfortunatly I didn’t have time to enjoy the beautiful city – even though our hotel was just 20m from the beach. But of course we didn’t go there for the beach! In Marketing it is important to participate in [...]
Archive for September, 2009
Brainstorming in the south of France
Monday, September 28th, 2009The resurgence of Harpic in 10 slides or less…..
Thursday, September 24th, 2009Condensing a year of challenges, triumphs and action plans for Harpic going forward into just 10 slides is no mean feat! But that was the benchmark the Australian brand teams were briefed on for our recent business review. One of the challenges I’ve faced at RB (and still continuously do while working on developing) are [...]
Putting climate change at the top of the business agenda
Wednesday, September 23rd, 2009Are you doing your bit to help the environment when you wash your dishes? We at RB certainly are. As the issue of the environment is all over the news at the moment with world leaders meeting at the UN Climate Change Summit, I wanted to highlight an important RB initiative: Our Home [...]
How to explain to your friends and family what you are doing all day long in the office
Thursday, September 17th, 2009If you work in Marketing, I bet at least once in your life you’ve been in trouble trying to explain what does it mean to actually “work in Marketing”. What do you actually do? As I had experienced this a lot of times, I learned how to face the fateful question: “What do you do?” [...]
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