Archive for October 5th, 2009

Sniffing out the market

Monday, October 5th, 2009

This week we had a rather unusual meeting. One of our fragrance suppliers came for a visit to discuss fragrances and fragrance concepts for Air Wick in France.   Air Wick is an extremely complex brand, as we are not only working with different fragrance diffusers (electrical, automatic sprays, aerosols, click-sprays, candles, different types of [...]