Branded!

As Mark stated: “Reckitt Benckiser stands for strong brands and their people, who are passionate about it. Therefore it is our aspiration to make every RB Germany employee an ambassador for our brands “.

So each time they have a meeting with the whole team in Mannheim, one brand team will present some background information on the products, some facts and figures and, I’m sure, also some unexpected anecdotes and brand history.
The idea behind it is to encourage RB employees beyond the marketing department, to be ambassadors for our brands.

Coincidentally, I recently had a lunch conversation with a colleagues in France about how we always keep in touch and how we identify with the brands we have worked on even long after having stopped working for it.

The first brand I worked for was Vanish during my internship at Reckitt Benckiser and even though I’m not working in that segment right now (and I’m not even especially prone to stained laundry!), I’m still interested in the new projects, how the brand is performing and what’s new in the pipeline – or if a concept that the team had been working on back then has finally touched the market.
It’s too bad that I missed out on the brand presentation in Germany last week!

The thing about working on a brand is you can’t help but become an expert on the market and the product.
Back on Vanish, I knew everything about removing stains, and which Vanish product to use.�
I became an ambassador for Vanish Powerwhite. It’s still my favorite product out of the whole Vanish range – no white laundry without a spoon of pure white brilliance!
As for the other brands I worked for, ask me anything about painkillers, heartburn or sore throat remedies and, more recently, leather care or air fresheners and I’m more than happy to share my knowledge (and explain the advantage of our products even beyond what’s communicated in our commercials …).

Do you want to get to know Reckitt Benckiser’s brands and discover some interesting facts as well?
Check out our  match the brand game on our corporate homepage – you may be surprised by one or two things!