“Carbon20″ – Do you know what it means at RB?

Hi everybody! I’m back here to talk about the environment again. In one of my recent posts on this blog I wrote about OHOP ( Our Home Our Planet) .
The OHOP initiative is RBs front-facing consumer communication part of a global commitment to tackle climate change. If you want to read more about it, go
to my last post, and you will find a lot of information
related to this topic.

But back to Carbon 20 . RB’s “Carbon20” programme was launched in 2007 and its main purpose is to reduce RB products’ impact on climate change by 20% by 2020.
But this programme is not similar to others, which target
the ‘easy wins’ of energy reduction in factories and travel.
It has a different approach, as it targets reductions in raw
and packaging materials from suppliers and in consumers’ use and disposal of the company’s products.
RB is worried about the climate change impact of the product’s overall lifecycle.

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RB measures the total lifecycle of its product with an independently assured methodology, developed in conjunction with environmental consultancy, URS, targeting activities both within its own supply chain and manufacturing as well as working with consumers to change their behaviour and adopt lower-carbon routines (OHOP).

And now RB is sharing its methodology with the rest of the industry so we can all tackle climate change effectively. Great isn’t it? I think this is definitely something that businesses need to collaborate on, not compete about.

And more good news was announced last week around the world: ” RB has cut carbon emissions per unit dose by 5.75% in year 1. It means RB is already ahead of its carbon reduction target, achieving 25% of our 2020 goal in the first year”.�
This is something for everybody to be proud of..!
I think its interesting to see that Carbon 20 is not just related to social and environmental benefits, it makes good business sense too. How you say?:

1. More and more consumers want to buy products with lower carbon profiles
2. Retailers want to help consumers to reduce carbon emissions, and want to address their own carbon profiles. They want to work with companies that help them to achieve these
3. Suppliers want to work with responsible businesses, and are also trying to reduce their impact on climate change
4. Most people want to work for a company that acts responsibly in addressing major social and environmental concerns

What we can see is that RB is aligned with all its stakeholders, and working like this, as a team, it will achieve its objective before the deadline!

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This subject is being discussed on various websites.

At Linked In the following question is being asked:  Can corporate social responsibility success make a company more appealing to graduates and early career professionals?
In my opinion, the current generation of young professionals were created in a society concerned with environmental issues and their possible impacts in the future. Thus, working in a socially responsible company is to be updated, and to present ethical values compatible with most young professionals.

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Now I want to hear your opinion about this topic. And if you have any doubt, please, write me back, and I’ll answer as soon as I read it!
If you want to check out what people think about the CSR issue, access this link (you have to be a member of Linked In to see it):
Pati