Reckitt Benckiser wins innovation award from The Economist

Last week RB received The Economist’s Innovation Award 2009 for Corporate use of innovation.

With this award, The Economist recognizes people and companies for their creative and innovative thinking.
Also known as the “Oscar of Innovation”, this award is the only one of it’s kind and it is a great honor for RB to receive it this year.

RB has been awarded this accolade primarily for it’s use of innovation for growing it’s business – even in times of recession – with new and innovative products.
The Economist recognizes that this success and innovative thinking is part of the RB culture, that it is encouraged on all levels of the company and that “controversy is encouraged, bureaucracy avoided and performance rewarded.”

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VIDEO: Tom Standage, Business Editor, The Economist

Wow! I think you will agree this is excellent news.
And I think that from our posts on this blog you can see that this culture really is part of our daily business.

My colleague in R&D, Edd, recently gave an insight into how innovation at RB works.
And about two weeks ago we had a meeting where colleagues from marketing and R&D spent a whole day brainstorming – looking at all the products, tearing the packs apart and thinking of ideas on how to improve them.

But really, this spirit is present in every one of our meetings and our every day work because in the end, regardless of which department, we don’t ask ourselves “is it possible?” but “how can we make it possible?”.

To find out more about RB and what makes this company such a success story, check out the freshly updated Reckitt Benckiser corporate website.