The Australian RB offices have been hit with an influx of bizarre activity - cryptic concrete chalking, mirror messages and, more bizarrely, thousands of rubber duckies appearing everywhere!
As part of the internal OHOP (Our Home Our Planet) committee we were challenged to develop an internal employee teaser and education campaign to coincide with an exciting event.
And before you ask what’s with all the ducks check out the great media event held in Sydney CBD.
Above is a photo from the Our Home Our Planet Media launch featuring Aaron Wood (2001 Young Australian of the Year, National Environment Winner), our celebrity spokesperson.
These 5600 ducks represent 5 million litres of water that could be saved annually if every Australian household currently hand-washing converted to using a dishwasher. By 2026 it would be the equivalent of the water in Sydney Harbour. Other helpful water and energy saving tips can be found at www.ourhome-ourplanet.com.au
The internal teaser campaign culminated with the inaugural RB OHOP Olympics held at RB Aus offices where employees were invited to win great prizes by participating in ‘green themed’ events such as:
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RB ½m Duck Dive
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RB dishwasher packing challenge
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Airwick Eguesstrian Challenge
Overall the launch was a great success and we are looking forward to bigger and better next year!
For more information visit the Our Home Our Planet page.
Tags: Competition, ideas, innovation, Marketing, reducing carbon footprint, social responsibility
