Why Reckitt Benckiser is THE place to be if you want to become a marketer

Hello all.
This is my first blog post here and I would like to share my ‘story’ with you.
I have been with Reckitt Benckiser for 5 months now and the experience has been amazing.

I joined RB right after completing my MBA from one of the top varsities in Pakistan (IBA).
RB had been my top priority firm for many reasons, including a unique Management Trainee Program, fast and performance-oriented growth and global exposure and recognition of the experience gained.
RB’s MT program is different from the MT programs offered by other companies. The program is not function specific; it’s a comprehensive 3-year program.

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In the first year each trainee is rotated across Field Sales, Trade Marketing, Brands and Supply Chain to ensure a complete understanding of the entire business and it’s functioning.
The 2nd and 3rd year are when the MT has to be in the live role of an Assistant Brand Manager or an Area Sales manager.
So, at RB, you end up covering more than just the 4P’s of Marketing (also known as the Marketing Mix) – product, price, place (location), promotion. One can only imagine the understanding and insight that an individual has gained through the experience.

After joining RB, for the first 3 months we were given exposure to sales. It was a first-hand experience and we visited all the sales regions of our country. We worked with sales team and we were taught how Reckitt operates in different regions: we were given the training of an Area Sales manager.
The next 2½ months we were given exposure to trade marketing in which we learned how to optimize our sales,  and we were given live projects.
I worked on the Dettol portfolio and Wholesale channel plan for next year.
At the end of every rotation we had to give a presentation to our General Manager and his management committee comprising of directors of all functions.
This activity not only gives us visibility at senior management level but also keeps us on our toes during our rotations.
And our suggestions are taken seriously – the initiatives I suggested during my presentations have been implemented.

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Myself and other MTs who joined RB have finished the trade marketing rotation. We are now in the marketing department; I am working on Veet, Strepsils and Disprin.
And these days I am organizing a fashion show for Veet cream!

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At Reckitt the career growth is really fast. Almost all the directors of various functions are in their 30s. They reached that position within 7-8 years.
And last but not least I must mention the global exposure one gets while at Reckitt. People are exported to various regions. It’s been 5 months at Reckitt for me and I saw people exported to Dubai and South Africa for work.
Working at RB is a complete marketing experience. For those who want to be marketers, RB is most definitely place for you.