The need for speed: how agile RB seizes opportunities to create value

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In today’s competitive and turbulent markets companies need speed – the ability to identify and seize opportunity to create economic value faster and effectively than rivals.

RB is a very action oriented company, we walk the talk. Our agility and speed differentiates us from rest of the FMCGs. And, at RB we are rewarded for being agile.

RB has aligned all its functions, culture, and performance management system to achieve speed. To promote agility, RB’s performance management system achieves the following five objectives.

1. Attract the “right” people
2. Evoke extraordinary effort from employees
3. Focus effort on what really matters
4. Balance short-term urgency with long-term considerations.
5. Balance individual performance with collective success.

The Financial Times blogger Don Sull illustrates this in detail in his interesting article “Incentive for agility” – using RB as a shining example of how executives should promote agility within their company.

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