At the beginning of every year, we have a budget to scale every month; every quarter and for the full year. I am now ‘two months old as an ASM’ and can claim to understand the finesse of the sales business.
I am responsible for a territory that is heavily dependent on wholesale (indirect distribution). This is a reality given the demographics of my territory. The split between urban and rural areas is 20:80 and the per capita income in this region is among the lowest in the country. But the contribution that comes from the pest control category is among the highest in the country. This region has a tropical climate with intermittent rains and the use of open drainage systems makes it a breeding haven for mosquitoes.
Mosquito coils that are the primary format of mosquito pest control in India. It is a category that can be termed as hot as cigarettes. When the season sets in all you can hear is that unpleasant ‘bzzz bzzz bzzz’. Coils are sold in truckloads.
Mortein is the single largest brand in the pest control market in India. Mortein Power Booster is our most effective coil:
Its been a while since I could stand still without shifting my legs every ten seconds. I really wish I had a long tail to brush em off 
It is a nice feeling being at 110% of your budget at the end of two months.
Tags: achievement, Mortein, Sales, Sales manager
Hi!! Praveen, have been following your blogs for quite some time now, So thought to start with congratulating you on your sucess.
Im a marketing aspirant from one of the best Bschools in mumbai and your posts have proved more than useful in understanding how things are done on the grass root levels. Would love to read your posts more detail in nature.
Thanks
Regards
ANUBHAV SRIVASTAVA