Selling Mortein in India

The other day my team and I were celebrating February’s success at a non descript open air hotel just outside town when dusk set in.
This typically means the onset of the malaria-carrying troops, and soon we were performing the ‘mosquito dance’ shifting from one leg to another.
After five minutes, a request was shot off to the owner to do something about it. He ordered one of his workers:“Mortein jala re, Machar bahut hain” (burn Mortein <coil>, too many mosquitoes).

Googling has become a generic term for search engines, Xeroxing a term for photocopying … I am glad that Mortein is now becoming a word for pest control!

It is a part of my job description to build the equity of each of my brands in a price-sensitive market. My sales officer took up this challenge and we have put up iron framed gates all over the Wholesale Market at Raipur my headquarter town, and also my largest market.
Needless to say, sales have shot through the roof.