I know from personal experience during my MBA career search process that getting your foot in the door of a CPG or FMCG firm as a brand manager is extremely challenging.
Many employers recruiting entry-level candidates for brand management are looking for previous brand marketing and/or brand management experience; however, the “Catch 22” in this situation is that many entry-level candidates haven’t had previous brand experience due to the lack of opportunity.
Well, I just learned that RB is creating such an opportunity for students in the U.S. to break into brand management with the launch of our Campus Brand Manager program at Penn State University, Columbia University and University of Michigan. This program has been very successful in other countries worldwide, and for the first time in the U.S., students will have the chance to develop their marketing skills and gain valuable brand marketing experience with a global leader in the FMCG industry.
What do Campus Brand Managers do?
As a Campus Brand Manager, you will help raise awareness of the RB brand on your campus. That includes coordinating career events, promoting RB and our opportunities to your fellow students with provided materials and resources and working to develop and execute your own ideas and creativity in getting the RB name out there.
What do Campus Brand Managers get out of it?
As I mentioned above, most importantly, this is a great opportunity to work with a global leader in the consumer goods industry and to gain invaluable experience, skills, network contacts and references to add to your resume and job search arsenal.
In addition, you do get paid a base salary of £400 (over $600) per semester and a stepped bonus against achieving various targets upon which you agree. I also understand that RB not only gives out an award to the most successful Campus Brand Manager at the end of the year, but also gives this individual a cash bonus and a fast-track onto the second stage of our graduate program.
If you attend Penn State University, Columbia University or University of Michigan and are interested in applying for this rewarding opportunity with RB, go to http://www.myrbopportunity.com/career-opportunities to download an application form.
If you’re interested in learning more about a career with RB and other available opportunities, please visit http://www.reckittbenckiser.jobs and continue to read our blog at http://www.myrbopportunity.com to learn more about our company and culture from our RB team members.
Tags: assistant brand manager, brand management, Campus Brand Manager, career development, career opportunities, company culture, RB Jobs








