Archive for April 22nd, 2010

Corporate Responsibility … Just PR fluff?

Thursday, April 22nd, 2010

Every FMCG company talks about corporate responsibility and community involvement but wipe away the PR fluff and you’ll find that many do very little, if not nothing at all… It’s easy for a large organisation to just donate a portion of profits to a charity organisation and call it social responsibility. But at RB, we [...]