Apparently, a lot of graduates are fascinated by RBs corporate brand identity, the pink kite.
Last week I attended Bocconi&Jobs with my colleagues from Talent Development: this is one of the most important career fairs in Italy, taking place at Bocconi University twice a year.
Companies have the chance to make presentations, display current opportunities and vacancies, meet students and candidates and obviously interview them.
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Actually, I am impressed by the number of people that approached RB’s stand and company presentation: compared to the last career fair in 2009, people seem to link company brand with our products, and thanks to university outreach activities, they are all attracted by the culture and values represented by the pink kite.
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“RB language, approach and modus operandi came across as something different from the majority of big corporations: you guys are young, informal, fast, demanding and you go straight to the point!”.
I’m happy to notice that all the efforts we’ve been put in our job to communicate are effectively seeding in the mind of a number of young talented students. And most of all, the funny thing is that we do this just working in the way we are used to during our office hours…!
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For me it’s way easier to talk to them from a graduate point of view: I used to go to the same career fair as a student just 2 years ago!
During the company presentation, I found it interesting that a lot of guys asked about how quickly you can put into practice what you’ve studied for years, to gain more and more responsibility: what a better occasion to describe our corporate values and underline how well they represent RB?
At RB you are given real responsibility from day one and encouraged to be bold, fast acting and set the pace. Your career really is in your hands.
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As already described in a post by one of my fellow bloggers Idoia, this is a great chance to get in touch with RB and speak to us first hand.
If you want to know more about events we are attending in European Universities, check our careers website.
We are looking for smart, entrepreneurial people, those who are team oriented and willing to take ownership for what they do.
Tags: career development, careers fair, company culture, Core Values, graduate










