Pakistan is currently facing the worst ever torrential rains and floods in its history. Some 14 million people have been affected in the nation’s worst deluge in 80 years, with more than a thousand feared dead and huge loss to property. In this hour of need, people from all across the country and beyond are coming forward to extend their support and rehabilitate the victims through cash and kind.
As part of the annual Independence Day Celebrations at RB Pakistan, we collaborated with Pakistan Red Crescent Society & Pehla Qadam (“First Step”) to provide relief goods and essential food items to survivors in the most affected areas.
The activity had a two- fold objective, which was to provide maximum support to the flood victims and to engage RB employees through the altruistic deed. What was calculated to be a 2 hour activity, in true RB fashion, we managed to wrap up in less than an hour with 50 boxes filled, taped and stacked, ready to be sent over to the PRCS.
We managed to collectively contribute towards the rehabilitation process for the numerous displaced in the current natural calamity. The day was a tremendous success, showcasing true RB team spirit and re-igniting the humanitarian spirit in all of us.
Tags: CSR, RB pakistan, team spirit
