Last week I talked about how Reckitt Benckiser Pakistan had swiftly reacted to the recent flood hazards that has struck the country and what the organization and its employees are doing to play their role in society by aiding the community to survive and rebuild their lives.
This week however I shall be talking about how Reckitt Benckiser Pakistan as a business has adapted to this abrupt change in environment to ensure the business concern muddles through the heavy storms and difficult times.
Once the storms were pertinent, sales teams warned all employees, distributors and stakeholders beforehand and were advised for a swift evacuation from their respective cities.
RB stocks were kept at higher positions to avoid damages at all distributions and employees were geographically shifted to safe locations.
Since the markets were flooded, business was seemingly looking bad. But with the RB spirit instilled within the organization, sales teams sought out NGOs and other human–aid agencies to neutralize the sales lost due to floods; a vast array of consumer promotions and new product developments were introduced with smart trade plans to satisfice business potential.
When an acute shortage of petrol was being faced in my area, we got bicycles and CNG Rickshaws to do the selling. All that was needed then was the ever reliable RB team spirit to achieve great business value through individual strides congruent to the overall objectives.
Reckitt Benckiser is an organization that teaches its employees to never secede to difficult challenges, rather through unconventional and smart planning, Reckitt Benckiser relies on its fantastic fast-paced, adaptive culture to think creatively and act in accordance to the situation.
It is this never-die and can-do approach prevailing in the organization that defines Reckitt Benckiser as a unique organization in today’s business world.
Tags: can - do approach, Challenge, Change, Consumer Promotions, fast-paced, team spirit, unconventional
