Author Archive

Why entrepreneurship is one of RB’s core strengths

Tuesday, January 26th, 2010

One of RB’s core values is that it allows daring ideas to thrive - these ideas then translate in to products that provide value to our consumers.
To mark the first batch of new ideas, we arranged an event to introduce them to the sales team.
The event was amazing; marketing and sales teams of different regions were there. The [...]

The need for speed: how agile RB seizes opportunities to create value

Wednesday, December 30th, 2009

In today’s competitive and turbulent markets companies need speed – the ability to identify and seize opportunity to create economic value faster and effectively than rivals.
RB is a very action oriented company, we walk the talk. Our agility and speed differentiates us from rest of the FMCGs. And, at RB we are rewarded for being [...]

RB’s core values help me get what I want from my job

Wednesday, December 23rd, 2009

I was reading an article What employees want from their jobs by Deborah S.Hildebrand and she says that employees want CARE i.e
1. Camaraderie
2. Achievement
3. Recognition
4. Equity
At Reckitt Benckiser a working environment is provided which enables CARE. Let me show you how.

Camaraderie
In order to be successful, there must be goodwill and [...]

TGIM (Thank God it’s Monday)

Tuesday, December 15th, 2009

Confucius once said:
“Choose a job you love and you will never have to work a day in your life”.
I chose to be a marketer because I love the job of a marketer.
While doing my MBA I took a keen interest in all the marketing courses and was always curious about practicing all the theories I [...]

Veet: A Celebration of Beauty

Tuesday, December 8th, 2009

The Veet Fashion Show 2009 kicked off with the theme “Celebration of Beauty”.
All the top models and top six designers from Pakistan collaborated to celebrate beauty. The red carpet looked stunning with showbiz celebrities on view, chic dresses, elegant jewellery and lots of camera flashes.
It was no doubt beginning of celebration of beauty.
 
The best part [...]