This past Friday night, the RB US Marketing Team was wined and dined at our very own Household Marketing Awards (HMA’s) ceremony at the Morristown Museum in Morristown, NJ to celebrate a year of achievement across all of our brand teams.
Now I, and I am sure a number of you out there, tuned in to the 2010 Academy Awards on Sunday night; however, I can honestly tell you that after Friday night, watching similar events on television will never be the same again.
We all arrived at the front entrance decked out in our finest attire and were greeted by camera flashes and questions from 7 or 8 members of the paparazzi. Once we pushed our way through to the door, we met ceremony attendants on the red carpet who quickly took our coats and swept us over to be interviewed and photographed with “Joan Rivers” and “Howard Stern.”
Once we made it past the cameras and celebrity interviewers, we enjoyed drinks at a cocktail hour with music playing in the background while we awaited the beginning of the awards ceremony.
The ceremony was extremely entertaining, hosted by both “Ellen DeGeneres” and our GM of HH Marketing, Alexander Lacik. The awards were fair and well deserved for all of the brands. Lysol won best copy for its recent H1N1 TV copy featuring our very own Joe Rubino, Lysol Microbiologist and R&D Director. While each brand team is generally familiar with what the others are doing with their media, NPDs and EPDs and various campaigns, seeing the nominations for the various awards gave us real insight into everything our many brand counterparts take pride in doing on a daily basis and the successes they have achieved, and I believe that the ceremony really brought us all together as ONE overall marketing team.
After the ceremony, there was a fabulously-catered dinner awaiting us and an after-party with live music.
I thoroughly enjoyed the event and have to thank the planning committee, the event coordinators, the Morristown Museum and everyone else involved in making Friday such a memorable night.
Who knew brand managers could become celebrities?







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In addition to answering our questions, they asked us for our feedback on RB, what we like and what we like to see improved. A number of us shared our experiences and ideas, and it was really nice to see that both Bart and Rob were so seriously interested in what we, the new hires, had to say about the company and its culture, especially considering how many priorities they have on their plates at every moment of the day.
At RB, you hear a lot about brands, because when you really boil it down, our powerbrands are what all of us, both those in marketing and beyond, work to build and maintain each and every day.
The wonderful thing about RB is that there is never a dull moment and I do mean NEVER. There are ALWAYS projects to manage and drive to completion and new projects on which to begin working with your team.