Author Archive

A Night at the Oscars

Wednesday, March 10th, 2010

OscarThis past Friday night, the RB US Marketing Team was wined and dined at our very own Household Marketing Awards (HMA’s) ceremony at the Morristown Museum in Morristown, NJ to celebrate a year of achievement across all of our brand teams.

 

Now I, and I am sure a number of you out there, tuned in to the 2010 Academy Awards on Sunday night; however, I can honestly tell you that after Friday night, watching similar events on television will never be the same again.

 

We all arrived at the front entrance decked out in our finest attire and were greeted by camera flashes and questions from 7 or 8 members of the paparazzi. Once we pushed our way through to the door, we met ceremony attendants on the red carpet who quickly took our coats and swept us over to be interviewed and photographed with “Joan Rivers” and “Howard Stern.”

 

Once we made it past the cameras and celebrity interviewers, we enjoyed drinks at a cocktail hour with music playing in the background while we awaited the beginning of the awards ceremony.

 

The ceremony was extremely entertaining, hosted by both “Ellen DeGeneres” and our GM of HH Marketing, Alexander Lacik.  The awards were fair and well deserved for all of the brands.  Lysol won best copy for its recent H1N1 TV copy featuring our very own Joe Rubino, Lysol Microbiologist and R&D Director. While each brand team is generally familiar with what the others are doing with their media, NPDs and EPDs and various campaigns, seeing the nominations for the various awards gave us real insight into everything our many brand counterparts take pride in doing on a daily basis and the successes they have achieved, and I believe that the ceremony really brought us all together as ONE overall marketing team. 

 

After the ceremony, there was a fabulously-catered dinner awaiting us and an after-party with live music.

I thoroughly enjoyed the event and have to thank the planning committee, the event coordinators, the Morristown Museum and everyone else involved in making Friday such a memorable night.

 Who knew brand managers could become celebrities?

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Rating: 9.5/10 (2 votes cast)

Top 10 LinkedIn Groups for Aspiring Brand Managers

Wednesday, March 3rd, 2010

LinkedIn is the leading professional network on the web, so if you don’t have an account already, get one today! If you have one already, you’re off to a great start.

LinkedIn is an invaluable asset to all professionals and students out there providing you many unique features, including your own professional online resume, its own job board, a comprehensive company directory and more.

 

LinkedInGroupsOne feature you job seekers may not know about or have fully explored is LinkedIn Groups. LinkedIn Groups are free to join, and you can choose to join up to 50 groups from a list of thousands of user-created groups for literally just about anything. Not only do these groups provide you access to connect with and contact fellow group members who could become future partners, employees, investors, customers etc., but the groups’ discussion board and news sections can provide more networking opportunities, answers to your questions and insightful advice, tips and support. You can also contribute answers, comments and your own expertise to the groups’ discussion boards to establish your own online personal brand on LinkedIn.

 

While there are thousands of quality groups out there that I encourage you to check out, here are the Top 10 LinkedIn Groups for Aspiring Brand Managers to help you build your own brand and launch your career:

 

 

*These groups are not listed in any particular order.

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Rating: 9.8/10 (4 votes cast)

Lunch with the CEO

Wednesday, February 24th, 2010

In most large and global organizations, I would imagine that few employees get the privilege of a casual meeting and discussion with top management, especially new hires who are just starting their climb up the career ladder.

However, I can now proudly say that RB is not like most large and global organizations.  Just the other week, all of the 2009 new hires across functional areas had the honor and the opportunity to eat lunch and converse with our Executive VP of North America, Rob de Groot (pictured below on the left), and our very own CEO, Bart Becht (pictured just below on the right), during his visit to our US Headquarters here in Parsippany, New Jersey.

BartBecht

After grabbing some food, we sat down at a circle of tables leaving two seats open for Rob and Bart and anxiously awaited their arrival.  It wasn’t too long before they arrived and Bart jumped right into answering any and all of our questions. 

I asked him what gets him out of bed each morning and what really energizes and motivates him.  He said that he is very competitive and thrives on the challenges of an aggressively-competitive environment.  This was also supported by his advice in response to someone else’s question about his career and accomplishments.  He told us that you will inevitably do more and do better in your career if you figure out what you love to do, and then strive to do what you love to do.  He knows that he loves to acheive in a competitive environment.  That is what motivates him.  And by realizing that and pursuing his chosen career path, he has set himself up well to accomplish great things.  I think we can learn a lot from his advice and success.

RobdeGrootIn addition to answering our questions, they asked us for our feedback on RB, what we like and what we like to see improved.  A number of us shared our experiences and ideas, and it was really nice to see that both Bart and Rob were so seriously interested in what we, the new hires, had to say about the company and its culture, especially considering how many priorities they have on their plates at every moment of the day.

That lunch has really motivated me on a professional and personal level to contribute more to the momentum RB already has behind it.  I don’t doubt my fellow new hires feel the same and hope that current and future RB team members have the similar opportunity moving forward.

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Rating: 7.3/10 (4 votes cast)

Are You a Powerbrand?

Wednesday, February 17th, 2010

PersonalBrandAt RB, you hear a lot about brands, because when you really boil it down, our powerbrands are what all of us, both those in marketing and beyond, work to build and maintain each and every day.

 

However, what I think is even more important than the powerbrands of the products are the powerbrands of the people behind them. Each RB team member is a powerbrand in and of him or herself with his or her own unique strengths and value to offer. This can be seen in any given meeting, project or activity here on a daily basis. It is our personal brands that make RB a thriving culture, a dynamic team and inevitably, a global market leader.

 

What is personal branding, you might ask?

 

Personal branding is the process of:

1) Identifying the unique and differentiating value that you can bring to an organization, team and/or project

2) Communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career.

 

Everyone has a unique personal brand (a.k.a. the unique and differentiating value), and you communicate your own whether you know it or not in everything you do, both when you are looking for a job and when you have one. It’s sometimes just a matter of identifying it and learning how to communicate it effectively.

 

You can get an inside look into RB from the frontline by reading more of our blog posts and can get a solid idea of the kinds of personal brands that thrive at RB by checking out Are We Right for You? and our other career resources.

 

If you’re a powerbrand and believe your personal brand would be a good fit, apply for an RB opportunity and make sure to communicate the unique and differentiating value that you can bring to the table through your resume, your cover letters, your emails and your interviews. The more effectively you can communicate and “sell” yourself, the more effectively you demonstrate your own leadership and brand management capabilities and strengths.

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Rating: 8.2/10 (5 votes cast)

A Day in the Life of an Assistant Brand Manager

Tuesday, February 9th, 2010

schedule The wonderful thing about RB is that there is never a dull moment and I do mean NEVER. There are ALWAYS projects to manage and drive to completion and new projects on which to begin working with your team.

And this doesn’t include any initiatives you suggest and pursue as you begin to contribute your own ideas, skills and propositions to the business.

I thought it would be interesting to share what one potential day in the life of an Assistant Brand Manager (ABM) is like to provide you a little more insight into what we ABMs do.

 

A couple disclaimers:

1) I cannot be very specific in the details that I am sharing as a number of these projects and meetings are confidential; however, I have done my best to give you a good idea of what each meeting and/or activity is all about.

2) While I am listing a lot of the scheduled meetings and activities in which I participate, none of this takes into consideration the plethora of calls, emails, in-person discussions, last-minute meetings, idea brainstorms, requests and questions that happen in and around these scheduled events each and every day.

 

  • 7:30 AM: Arrive at RB
  • 7:35 AM: Get organized for the day, read, respond to and send out new emails, review case cut and daily sales reports, update consumer promotion summaries and tie up any other loose ends from the previous day/week
  • 8:15 AM: Pull syndicated sales data for any new or remaining analysis requested
  • 9:00 AM: Meet with direct manager and immediate team members to discuss any new project updates and align on priorities for the day and/or week
  • 10:00 AM:Visit onsite design agency account manager to check on status of artwork mockups being prepared for upcoming management review and brief him on new label or artwork requests/changes to previous requests
  • 11:00 AM: Meet with cross-functional team, including representatives from supply, R&D and Regulatory to discuss product formula transition, update timeline and assign next steps
  • 12:00 PM: Brief lunch with my teammates
  • 12:30 PM:Check emails and voicemails, respond with necessary follow up calls or emails
  • 1:00 PM: Work on any requests, including analyses, presentations and briefs, from my direct manager or director
  • 2:00 PM:Meet with our trade marketing managers to identify any account-specific issues, brief them on plans or changes to product launch timelines and logistics and fulfill any requests for brand-side analysis to share in retailer presentations and line reviews
  • 3:30 PM: Call plant project manager to discuss a few of my segments projects, request new cost estimates, notify her of early EPA approval for a label so to update the project’s timeline and move forward with the artwork
  • 4:00 PM:Return to design agency account manager to pick up the mockups, review them with my direct manager and my director for feedback, return mockups with collected feedback for changes or align to move forward for the management review
  • 5:00 PM:Conference call with web agency to discuss this year’s online program and assign budget, deadlines and deliverables
  • 5:45 PM: Work on ROI analyses for my segments’ recent media flights and FSI’s
  • 6:30 PM: Depart RB for home to eat dinner, spend some time with my wife and recharge to do it all again the next day

 

I hope this example of my schedule offers you a better view into the daily life of an ABM at RB.
Please let me know if you have any specific questions, as I am always happy to help in any way possible!

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