Author Archive

Reckitt Benckiser’s Environmental Commitment

Monday, June 29th, 2009

As we approach the end of the second quarter of 2009, the conversation inevitably turns to our progress to date and what else we’ll have to anticipate before the year is through. I did the same over the weekend, and can reflect on a first half of 2009 already rich with challenges and changes. I [...]

Sales & Operational Forecasting

Thursday, June 18th, 2009

Last week was dominated by Sales & Operational Forecasting (S&OP), making it the busiest of the month in my job. S&OP requires the Trade Marketing, Marketing, Finance and Demand Planning departments to work together on a combined forecast, which is sent to HQ. That accomplished, I then meet with the Trade Marketing and Marketing departments, [...]

Supply Chain – a daily challenge

Friday, May 29th, 2009

As a Demand Manager, I’m accountable for my own brands, such as Airwick, Cillit Bang and Nurofen. They’re all big brands that operate in very competitive markets. Being and remaining successful in this environment requires the ability to react immediately and with speed to market changes. This is where my department steps in. It’s our [...]

What’s it like to work in Demand Planning?

Thursday, May 21st, 2009

I’ve often heard people wonder what working in Demand Planning is all about. Their ideas cover a wide range of topics, some of which are right and some of which are wrong. Having previously worked in this department as a management trainee, I know that this is a job that requires your boss to trust [...]