The reason I have been missing in action for the past few weeks is because I’ve been busy organising my next role in another country! I’ve accepted an international secondment as my last role in the graduate program where I’ll be moving on from marketing and instead taking up a position in trade marketing [...]
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Goodbye Sydney…Kiaora New Zealand
Thursday, January 21st, 2010Bloodsucker proves a winner!
Wednesday, December 2nd, 2009Last week I shared with you the great Aerogard outdoor campaign which will be running throughout summer in Sydney. Even better news this week as Aerogard’s ‘Don’t Give Blood’ campaign has been selected as best print ad of the week from website Best Ad on TV (competing against other international campaigns) The success of Aerogard’s [...]
Moustaches and blood? RB’s eye-catching marketing triumphs again
Friday, November 27th, 2009Check out some of the great initiatives that RB’s marketing department have come up with! Aerogard’s (a local RB Australian insect repellent brand) creative new outdoor campaign. And Veet’s print ad which ran in conjunction with ‘Movember’. During the month of November, Aussie males (including a large contingent from RB!) are encouraged to grow weird [...]
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