I hope my blogs have given you an insight into a Marketer’s life at Reckitt Benckiser. I’ve really enjoyed telling you about my role and what makes it so exceptional for me, and many other Marketers’ here at RB. I’ve wanted to be a Brand Manager since I was 16 and now working at RB [...]
Author Archive
Why be a brand user when you can be a Brand Manager?
Saturday, July 11th, 2009The best time of year for a Marketer is now
Saturday, July 11th, 2009I would argue this month is the most important and exciting month for a Marketer working in Reckitt Benckiser.
1. I’m developing my Brand Plan for next year
2. I’m finalising all the marketing mix activities for my New Product (NPD) that’s launching into market this September
Every brand has a Brand Plan which is written a year [...]
The Apprentice final: How the winners would have fared at Reckitt Benckiser
Thursday, June 11th, 2009I love watching The Apprentice, not only because it’s entertaining TV but because the challenges and skills tested are all in a day’s work at Reckitt Benckiser.
However I won’t say the calibre of people is the same! There’s no way you’d find anyone at RB not knowing their gross from their net profit. Here, the numbers [...]
Graduate Assessment Centre
Friday, June 5th, 2009Five years after going through the RB Graduate Assessment centre myself I participated as one of the Assessors yesterday. It felt odd being on the other end of the process but I thoroughly enjoyed it and it gives me great satisfaction to know I’ve inputted into this year’s intake.
We deliberated hard on a couple of [...]
English
