Author Archive

“What is expected from me?” and goodbye

Wednesday, July 22nd, 2009

 

Yesterday I had a special moment in the company … I was asked to introduce a new trainee to RB.
This is the third time that I have done this. All of them have the same doubts - the same doubts I had 2½ years ago.
The main questions are: “What is expected from me?”, “What is the [...]

RB Brazil Sales Convention

Monday, July 13th, 2009

 Last week we assembled all of our sales force. The target was to analyze the YTD results, clarify the main strategies and launch the new products.
We launched 13 new products. It´s a lot! For a short period.
 
Air Wick new fragrances were one of the main launches with Harpic Power Plus.
Vanish brought a consumer promotion [...]

A Rewarding Experience

Tuesday, June 16th, 2009

I´ve just returned from 4 days in Monaco accompanying our TOP customers who were awarded F1 Event Tickets because of their sales result….this is a good part of sales functions.

At the moment we are preparing the Pest Season. This period in Brazil is very challenging because Pest is the most competitive category to us, as we [...]