The other day my team and I were celebrating February’s success at a non descript open air hotel just outside town when dusk set in. This typically means the onset of the malaria-carrying troops, and soon we were performing the ‘mosquito dance’ shifting from one leg to another. After five minutes, a request was shot [...]
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Selling Mortein in India
Tuesday, March 9th, 2010Bzzz Bzzz Bzzz: The extraordinary results of Mortein in India
Friday, March 5th, 2010At the beginning of every year, we have a budget to scale every month; every quarter and for the full year. I am now ‘two months old as an ASM’ and can claim to understand the finesse of the sales business. I am responsible for a territory that is heavily dependent on wholesale (indirect distribution). [...]
Through the looking glass: a strategic perpective
Friday, February 5th, 2010In my previous post, I mentioned that I had been posted as an Area Sales Manager. And just 44 days into the job I can now start to appreciate the art of sales from a more strategic perspective. It is no longer about going into that store and making the sale, I now monitor things and [...]
A peek behind the scenes of a fast-moving FMCG company
Monday, January 4th, 2010Dec 24: 1500hrs (Corporate Office, Gurgaon, National Capital Region) HR: “Congratulations, You have been posted as Area Sales Manager Chattisgarh.” *My Last 3 days in a Metro…. Description has been censored!* Dec 28: 0500hrs (Delhi Airport, New Delhi) JetLite Counter: “Sorry sir, your flight has been cancelled.” *Many excruciating hours and lots of shouting later, [...]
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