Have you ever really wanted to make a difference, to do something that matters, to do something BIG? German students have a fantastic opportunity to do just that, by taking part in an amazing competition which challenges entrants to create a simple yet innovative idea to save children’s lives in Angola, one of the poorest places in the [...]
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Reckitt Benckiser wins innovation award from The Economist
Tuesday, October 27th, 2009Last week RB received The Economist’s Innovation Award 2009 for Corporate use of innovation. With this award, The Economist recognizes people and companies for their creative and innovative thinking. Also known as the “Oscar of Innovation”, this award is the only one of it’s kind and it is a great honor for RB to receive [...]
Impacting the P&L the RB way
Thursday, October 22nd, 2009Last week I had a really good training session in Germany. As I’m still Trainee in Germany and some of my trainings are planned in the long-run, so I was getting together with my ex-trainee colleagues and some other colleagues from the Netherlands and Austria for a training which is called “impacting the P&L (profit [...]
Branded!
Tuesday, October 13th, 2009Last week I received an e-mail from the Marketing Director in Germany introducing a new internal project to his team. It’s called “brand ambassador”. As Mark stated: “Reckitt Benckiser stands for strong brands and their people, who are passionate about it. Therefore it is our aspiration to make every RB Germany employee an ambassador for our [...]
Sniffing out the market
Monday, October 5th, 2009This week we had a rather unusual meeting. One of our fragrance suppliers came for a visit to discuss fragrances and fragrance concepts for Air Wick in France. Air Wick is an extremely complex brand, as we are not only working with different fragrance diffusers (electrical, automatic sprays, aerosols, click-sprays, candles, different types of [...]
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