Reckitt Benckiser's Blog
Who is our consumer?
I guess the most important question for a brand team is: who buys our products? It’s time to change your toys? One of Durex’s ads displayed alongside our product range in our Mannheim Germany office It seems to be a very simple and down to earth question at first, but you’ll be surprised at how [...]
Buy It Now!
Last week I needed to check prices on a few products and in the store I used my smart phone to scan the barcodes. POOF! In under 10 seconds (I still have the iPhone 3) prices for multiple retailers, product descriptions, user reviews and “buy it now” options all appeared on my phone. This was [...]
Mark Choueke – Marketing Week
Mark Choueke is group editor of Marketing Week, the UK’s leading business weekly magazine for professionals working in the marketing and media industries. He appears regularly on television, radio and in the UK national press as an expert on all issues relating to business, marketing, brands, communications and consumer behaviour. What’s the FMCG marketing scene [...]
Aloha! Celebrate your achievements @ RB!
Hello all, the reason for my absence from my blogging duties is because I have been in Hawaii! Yes, living it up in the sun, sand and sea… and attending the Australian commercial business 2011 conference! A big part of RB’s culture here in Aus is celebrating our achievements, and as we are on-track to [...]
Reckitt Benckiser… The corporate Bulldog?
Before… As many of you will know, the assessment for RBs graduate scheme spans several interviews and assessment days. At each, you get to understand a little more about RB culture from third parties and our employees themselves. The more I got to know about the RB culture the more I was excited by it… [...]
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