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4 essential terms at RB - or how our entrepreneurial culture flies

 

1. Insights
Whether it's identifying an unrevealed consumer belief or the way that shoppers behave, we are relentlessly on the lookout for insights to drive product development and communication.
As a mentor at RB once told me, you can tell it is a good consumer insight if you find yourself nodding by the end of the sentence.

 

2. Gross Margin
Throughout RB, teams are constantly innovating around ways to expand gross margin to inject back into brand building and top line growth.
Package Engineering, R&D, Materials Management, Purchasing, Quality and Marketing are scrutinizing every SKU (a warehouse term which stands for Stock Keeping Unit) in the portfolio for ways to cut costs without compromising product quality.
The best kind of squeeze is a value-in - where you can improve product performance in a more cost-effective way or simultaneously provide a more environmentally sustainable product.

 

3. Alignment
One of the important skills to be successful in [...]

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Ari – Marketing

Associate Brand Manager

Name: Ari
Nationality : American
Where I work for RB: USA – Marketing

Career: I’ve worked as a media consultant in Cambodia, journalist in China, leadership trainer in Nigeria, OTC (over the counter) marketer in Pittsburgh and now I’m an Associate Brand Manager at RB.

What attracted me to RB was the fast pace, global focus and powerbrands competing in dynamic and high-opportunity categories. I knew RB was a good fit from the initial graduate assessment interview process. The day started with us describing ourselves through print ads, and ended with us working with fellow job candidates to present a business recommendation within a limited time frame.  It was one of the more engaging assessments I had experienced during the MBA recruiting process, and I was very excited when I received the call offering me a full-time position!

RB is a great place to learn by doing, and I’m really happy to have had the variety of experiences I’ve had in just under a year working here.

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