Gemma – Marketing
Assistant Brand Manager
Name: Gemma
Nationality: Italian
Where I work for RB: Italy – Marketing
Education: I graduated from Venice University in Italy specializing in Marketing and Business Communication. During my studies I spent 8 months at the Economics University of Salamanca, Spain.
Career: After a brief experience in Bacardi-Martini, in early 2008 I started my career at RB. At first I was an intern in the marketing team working on Napisan, a local brand leader in fabric disinfectant. Then I worked as assistant brand manager on Vanish, one of our global brands. Six month ago, I left the Fabric Treatment market to join the Finish marketing team where I currently work.
Since my very first day in RB I’ve been stunned by how initiative and bold thinking are requested and rewarded at any organizational level. But most important, I’ve been given the latitude to really drive the business from day one. Moving from a local brand to the biggest global brand I had the opportunity to see how challenging and stimulating it is to work in a truly international environment. From the launch of a new pack size to the development of a new advertising, you always have to find the crucial balance between consistency to global guidelines and empowerment. But if you find it, you will have the best reward: it’s so exciting when you manage to drive a global project that will be implemented all over the world and when you see your initiatives shared as a best practices!
