Pakistan – Campus Brand Managers
Campus Brand Managers (CBMs)
Here is the list of our current Pakistan CBMs:
Faryal Abubakar Warind – Institute of Business Administration
Omar Hasan Khan – Institute of Business Administration
Latest blog post
We made it! RB is now engaged to...
...the students of Pakistan!In my last post I covered how Faryal and I ensured students experienced the culture and values of Reckitt Benckiser. Now it was time that the students experience RB and its brands in a relatively more memorable manner; it was time the students interacted with RB and its brands, it was time to engage the students!
With platforms such as Facebook available to us, I felt the proposal, so to speak, could be extended to students across Pakistan rather than just the IBA so that's what I gunned for and here's how I went about it:
[caption id="attachment_8333" align="alignleft" width="230" caption="The artwork used for promotional material"][/caption]
we mADe it!
The Idea
The idea was not absolutely unique nor unheard of; but, it had EFFECTIVE written all over it! we mADe it! was an inter-university ad-making competition based on the theme RB Here, There, Everywhere! Students had to make a 40-seconds advert featuring at least one of the following RB br [...]
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