Archive for the ‘Brand Awareness’ Category

Viva La Finish Revolution!

Wednesday, April 4th, 2012

Although it’s been over a month since I’ve updated everyone on US current events, I can assure you, my blog is the only thing at RB that is on a delay. Since my last correspondence I have transitioned into a new role as the Trade Marketing Analyst for the Finish brand. I’ve been in this [...]

Mark Choueke – Marketing Week

Friday, November 25th, 2011

Mark Choueke is group editor of Marketing Week, the UK’s leading business weekly magazine for professionals working in the marketing and media industries. He appears regularly on television, radio and in the UK national press as an expert on all issues relating to business, marketing, brands, communications and consumer behaviour. What’s the FMCG marketing scene [...]

Increasing Brand Awareness at Brazil RB

Tuesday, August 30th, 2011

Today, we’ve had an intern training session aimed at generating ideas on increasing brand awareness. There were interesting talks about our company’s values and goals and how we can help further develop and promote them. For us interns, the most exciting part of this is the role we can play in shaping the promotional strategy, [...]