…the students of Pakistan! In my last post I covered how Faryal and I ensured students experienced the culture and values of Reckitt Benckiser. Now it was time that the students experience RB and its brands in a relatively more memorable manner; it was time the students interacted with RB and its brands, it was [...]
Archive for the ‘Campus Brand Manager’ Category
We made it! RB is now engaged to…
Monday, May 23rd, 2011How you can embrace RB’s global opportunities?
Thursday, April 7th, 2011Rachel Tressitto – Penn State University Approaching Graduation As a Penn State senior approaching graduation in just a few months, I find myself constantly thinking about the memories I have made these last four years. What were my most unforgettable experiences? What will I miss? What will I take with me in the future? I [...]
99 bottles of Frank’s Red Hot on the wall… RB games at Brand Bash
Wednesday, March 30th, 2011Jen Chiang – Colombia University Hello and welcome to my first blog posting! My name is Jen Chiang, and I am the RB Campus Brand Manager for Columbia University. I am a 1st year student at Columbia Business School, focusing on marketing in consumer goods. I’m excited for the opportunity to help students learn more [...]
Why does Reckitt Benckiser matter to college students?
Wednesday, March 23rd, 2011Matt Dubow When I first walked onto the Penn State campus as a freshman my head was dizzied by the limitless opportunities before me. As I became a more seasoned undergraduate, I began to become more aware of my potential in areas I had never even considered before, both as a consumer in the grocery [...]
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