I started working with Reckitt Benckiser (RB) when I was selected for the summer internship while I was studying at IIM (K). After my graduation I had no doubts that, if given a chance, I’d definitely join RB as a full-time employee. And as fate would have it, I did get my Pre-Placement Offer (PPO) [...]
Archive for the ‘Careers’ Category
‘Challenging’ is what describes RB
Tuesday, January 31st, 2012Get comfortable being uncomfortable
Monday, January 16th, 2012“Get comfortable being uncomfortable”. A quote I was given while interning during my junior year of college. Although I did not fully understand the true meaning of this quote, I quickly learned what it meant shortly after becoming a sales analyst at RB. Just when you think you’ve got a hold on a given system, [...]
Mark Choueke – Marketing Week
Friday, November 25th, 2011Mark Choueke is group editor of Marketing Week, the UK’s leading business weekly magazine for professionals working in the marketing and media industries. He appears regularly on television, radio and in the UK national press as an expert on all issues relating to business, marketing, brands, communications and consumer behaviour. What’s the FMCG marketing scene [...]
Learning the Ropes!
Tuesday, November 8th, 2011I know I know…I’m no more the management trainee! *yawn* But I still can’t get over the amazing time I had as one at Reckitt Benckiser and how it helped me evolve as an Assistant Brand Manager today! Let me take you to a trip down memory lane… the time when you first stepped into [...]
RB Training Toolkit
Monday, November 7th, 2011The 2 differentiating factors that drive RB’s success are our brands and our people. We spend 80% of our time and efforts on 20% of our portfolio, because that 20% accounts for 80% of our business (Pareto principle). I can talk about our global Powerbrands until I go blue in the face, but rather, I’d [...]
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