Archive for the ‘Company culture’ Category

CORE VALUE SEGMENT #1: Team Spirit vs. Team Work

Friday, September 23rd, 2011

One of RB’s 4 core values is Team Spirit.  Now, this does not necessarily mean team work, as teams don’t necessarily need to work together to succeed.  I decided to investigate what some of our senior management’s thoughts were on this specific core value in the first part of a four part blog series. After speaking with [...]

Does social networking really “work for work”?

Wednesday, September 14th, 2011

Endless column inches have been devoted to the likes of Facebook, Twitter, Foursquare etc. and the way we can use them to promote consumer brands while also expanding target audiences. Now, even one of our most preferred search engine, Google, has entered the social media arena through Google+ , which leads me to wonder, how [...]

Increasing Brand Awareness at Brazil RB

Tuesday, August 30th, 2011

Today, we’ve had an intern training session aimed at generating ideas on increasing brand awareness. There were interesting talks about our company’s values and goals and how we can help further develop and promote them. For us interns, the most exciting part of this is the role we can play in shaping the promotional strategy, [...]

The Inside Scoop

Thursday, August 25th, 2011

Last week, I put the question to Reckitt Benckiser’s directors, managers and associates alike: “If you were to give one tip to candidates applying to RB, what would it be?” Three of the people below were assessors during my assessment day, so what they have to say to you all potential RBers out there will [...]

Win the Race with RB!

Monday, August 15th, 2011

Me (second left) with the RB crew! Last Sunday I ran the City 2 Surf – a 14km run (for fun!) from the city of Sydney to the iconic Bondi Beach, which this year became the world’s largest run (85,000 people took part). I ran the whole way, reaching a personal best time of 77minutes. [...]