Archive for the ‘Consumer’ Category

Viva La Finish Revolution!

Wednesday, April 4th, 2012

Although it’s been over a month since I’ve updated everyone on US current events, I can assure you, my blog is the only thing at RB that is on a delay. Since my last correspondence I have transitioned into a new role as the Trade Marketing Analyst for the Finish brand. I’ve been in this [...]

Bigger, Better and Louder – The Key Accounts Experience!

Wednesday, March 7th, 2012

It was perhaps the most anxious time of my career with RB. The Management Trainee period was over and we were all set to be placed into roles based on our career aspirations. We were a batch of three Management Trainees, all from the same University and best of buddies, now fighting for the best [...]

Field trip to the distribution center

Tuesday, February 21st, 2012

A few weeks back my team was able to stop by our logistics center (LC) in Mechanicsburg, PA.  It was really interesting to see how they operate and fulfill customer orders on a daily basis. The LC is open 24 hours a day, 7 days a week and is around 115,000 square feet!  On a yearly basis [...]

Guest Blog: Deborah Wilkes, Editor and Publisher of OTC Bulletin

Friday, January 6th, 2012

Deborah  Wilkes is Editor & Publisher of OTC bulletin, the business newsletter for the consumer healthcare industry. Co-founder of OTC Publications Limited, which launched OTC bulletin in 1993.  Deborah is Chair of the Judging Panels for OTC Bulletin and OTC Marketing Awards, and is actively involved with industry bodies and is regular speaker at industry [...]

Buy It Now!

Monday, November 28th, 2011

Last week I needed to check prices on a few products and in the store I used my smart phone to scan the barcodes. POOF! In under 10 seconds (I still have the iPhone 3) prices for multiple retailers, product descriptions, user reviews and “buy it now” options all appeared on my phone. This was [...]