Archive for the ‘Dettol’ Category

Guest blog: Adam Leyland, Editor of The Grocer – the bible of the fast moving consumer goods industry

Monday, February 27th, 2012

Adam is an authority on industry issues, consumer trends and new product development, and the power and reach of supermarkets.  He makes regular appearances on national media and is an industry expert, as well as chairing conferences.   He was Editor of the Year (British Society of Magazine Editors) in 2009, and has picked up [...]

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Buy It Now!

Monday, November 28th, 2011

Last week I needed to check prices on a few products and in the store I used my smart phone to scan the barcodes. POOF! In under 10 seconds (I still have the iPhone 3) prices for multiple retailers, product descriptions, user reviews and “buy it now” options all appeared on my phone. This was [...]

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Work Hard, Play Hard!

Tuesday, September 6th, 2011

It really goes to show if you put in the effort, it will pay off in the end. Recently, the Australian marketing team presented the 2012 Brand Plan. Brand Plan – those 2 evil words that would send a shiver down the spine of every marketer. They will mean longer hours, never-ending workload, extreme consumption [...]

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