Archive for the ‘Industry’ Category

Celebrating World Children’s Day with RB Russia

Wednesday, December 18th, 2013

Did you know that every day 19,000 children under 5 die because of a lack of clean water? 20 November is the World Children’s Day. All RB offices worldide organised events  with Save the Children to raise employees’ awareness of this tragic issue. Our Moscow office wanted to be a part of this initiative. We wanted to [...]

Trade Visits in the Malaysian Market

Wednesday, June 19th, 2013

During my time in Sales, RB had organised a one-month learning curve for me by arranging trade visits to different channels. Each week I had to follow and shadow a particular channel’s sales representative in order to understand how each channel operated. RB has Sales teams to cater to each market segment. Here is an [...]

The Art of Achieving Innovation

Tuesday, May 7th, 2013

For any company to compete in today’s business environment, it is important it has sustainable assets. Sustainable assets act as a company’s competitive advantage, allowing it to differentiate itself from competition. The real dilemma here would be to ask what a company would do to be different and how far it will go not only to achieve [...]

Building Strategic Partnerships in the Digital World

Thursday, April 18th, 2013

Building strategic partnerships in digital is crucial. It’s a very interesting and complex area. Some of our long term partners in the digital world are Google and Facebook. They occupy more than one role. They are our partners, media owners and they are capable of changing the digital and real world landscape with their products [...]

Things You Don’t Know About Our Brands

Tuesday, April 9th, 2013

A big part of what makes working at RB so enjoyable is the brands you get to work on. During the time I have spent here, I have learnt a few things about them that I would like to share with you. Who knows, they might come up in a pub quiz one day!   HARPIC [...]