Although it’s been over a month since I’ve updated everyone on US current events, I can assure you, my blog is the only thing at RB that is on a delay. Since my last correspondence I have transitioned into a new role as the Trade Marketing Analyst for the Finish brand. I’ve been in this [...]
Archive for the ‘Market Research’ Category
Viva La Finish Revolution!
Wednesday, April 4th, 2012Airing our dirty laundry in public…
Friday, December 23rd, 2011I never thought I would get to write that as a headline – but that’s exactly what happened in Chennai this month! Working in the scientific services group, one of our roles is to support claims, demonstrations and approve marketing communications for the brands we support. Demonstrations are a really powerful tool in communicating with [...]
Who is our consumer?
Wednesday, December 14th, 2011I guess the most important question for a brand team is: who buys our products? It’s time to change your toys? One of Durex’s ads displayed alongside our product range in our Mannheim Germany office It seems to be a very simple and down to earth question at first, but you’ll be surprised at how [...]
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