I guess the most important question for a brand team is: who buys our products? It’s time to change your toys? One of Durex’s ads displayed alongside our product range in our Mannheim Germany office It seems to be a very simple and down to earth question at first, but you’ll be surprised at how [...]
Archive for the ‘Marketing’ Category
Who is our consumer?
Wednesday, December 14th, 2011You’re buying condoms? Shame on you!
Monday, October 24th, 2011Can’t get over the embarassement of buying condoms? Try this trick… Hi Guys. Here’s my first blog, so please do enjoy and read it because it most likely applies to you to! I’ve been working at RB for two months now, and I find it very fascinating by one of our brands – Durex. It’s [...]
Get to know your brand… and get “comfortable”!
Tuesday, October 11th, 2011I’ve been working as Durex marketing intern for three months now. I must say I did not specifically apply for a position on the Durex brand. However, during my job interview, I found myself suddenly talking about condoms. Condoms – okay, nothing wrong with that – I guess most people have – more or less [...]
Increasing Brand Awareness at Brazil RB
Tuesday, August 30th, 2011Today, we’ve had an intern training session aimed at generating ideas on increasing brand awareness. There were interesting talks about our company’s values and goals and how we can help further develop and promote them. For us interns, the most exciting part of this is the role we can play in shaping the promotional strategy, [...]
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