Archive for the ‘Marketing’ Category

Looking Back Before Moving Forward…

Friday, July 23rd, 2010

As I wind down my blogging responsibilities, it feels appropriate to announce that I’m finishing up as Pharmacy Sales Analyst and will take on my next challenge as Assistant Brand Manager for Pest Control -uber excited!
Seeing as  this will be my last blog post, I thought it would be fitting to revisit some of the [...]

Are you a top performer? Want the chance to prove yourself in a virtual business environment?

Monday, July 12th, 2010

Have you ever watched The Apprentice (or a similar business-related TV show) and thought to yourself ‘I could do SO much better than them?’
How would you like a chance to prove that in a virtual environment: To test your sense of business judgement; progress in your career; spot golden opportunities – beat your friends!
RB has [...]

Team Spirit behind 2010 World Cup Victories…

Thursday, July 8th, 2010

As I watched Germany’s annihilation of Argentina and Australia in the 2010 Soccer World Cup on TV, I couldn’t help but notice the importance of teamwork at play. Sure, Miroslav Klose and Cacau may linger in people’s minds for scoring goals, but they couldn’t have done it without the help of their teammates, who played [...]

It’s all about opportunity!

Wednesday, July 7th, 2010

As a campus brand manager for Reckitt Benckiser I feel I am well informed about the company and its attributes, such as being fast-paced and highly consumer focussed. In particular, RB pride themselves on the opportunities they provide. Other companies may make promises that in reality they do not keep, however I feel this is [...]

The Importance of Knowing Your Corporate Brands When Job Hunting

Thursday, June 3rd, 2010

If you were about to purchase a Clearasil product, would it matter if you knew they were manufactured by the same company that owned Airwick, Veet and Finish?
Perhaps you might not pay particular attention to the parent company when buying a branded product, but when you’re looking for Marketing Graduate Programs in the FMCG industry, [...]