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What Opportunity means at Reckitt Benckiser

First and foremost, if you’re wondering who I am, I work for part of Euro RSCG - the advertising agency who help create, amongst other things, TV ads for the Powerbrands. Except my team does something a little bit different. Instead of advertising to consumers, we work with RB to help communicate their corporate brand to a very specific group of people –prospective employees.  Over the four years we’ve worked together, we’ve been involved in a number of different projects from the global careers site to the poweRBrands game.

One of the things I’ve learnt is that it’s very fast moving and not afraid to make a decision quickly. I recall reviewing some competitor analysis once with a team of people from RB. One of the example ads was for L’Oreal and it’s main ‘sell’ focused around the seven years of R&D they had invested in a new product.
“That would never happen here” one of them exclaimed “that product would have been researched, developed and launched [...]

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