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Mark Choueke is group editor of Marketing Week, the UK’s leading business weekly magazine for professionals working in the marketing and media industries. He appears regularly on television, radio and in the UK national press as an expert on all issues relating to business, marketing, brands, communications and consumer behaviour.
What’s the FMCG marketing scene like? How would you advice those eager to enter the industry? What makes RB stand out above the crowd? As the first of our six guests on our Expert View series, we speak to Mark on his thoughts of the industry.
Q: As an ‘industry insider’ – what keeps you fascinated by the marketing scene?
MC: What genuinely fascinates me is the fact that marketing is at the centre of our potential for growth – not only of products, but of the economy as a whole. Marketing is the lifeblood, the heart and brains of the economy. Marketing can stimulate growth by putting options in front of people. Not by trying to sel [...]
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