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Going for goal

Companies or departments will usually set goals or targets which everyone works together to achieve. This helps them keep employees focused on the future and motivated. But it’s also vitally important that personal goals are set, so you feel challenged and your progress can be measured.



Setting individual goals will usually be done in conjunction with your line manager, but as an employee you also need to take responsibility to make sure meaningful targets are agreed on. To start, think about everything you want to achieve and divide these into long-term and short-term goals. Then break the long-term goals up into smaller attainable steps - it’s not enough to just think about the end result of your goal, you also need to think about the steps that have to be taken to get there! Do this for all your short-term and long-term goals to develop a personal strategy on how you can achieve these.

Remember that the goals you set yourself need to be challenging, yet achievable, as [...]

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Umar – Trade Marketing

Name: Umar

Nationality: Pakistani

Where and what I work for: RB’s Trade Marketing Manager (Dettol and Veet), Pakistan

Education: I did my MBA from IBA Karachi with major in Marketing. During my MBA program, I interned with RB Pakistan in Sales, an experience that changed my life for good.
I have an undergraduate degree in Computer System Engineering from the Ghulam Ishaq Khan Institute of Engineering Sciences and Technology (GIKI), where I was also the President of GIKI Science Society.

Career: I first joined a large chemical business after my Bachelors Degree as SAP analyst for Sales and Distribution, which is said to be a dream start for a computer analyst. The business was thriving and offered excellent perks, but soon, life started becoming routine. I was caught up doing the same things day in day out and there were not enough opportunities to innovate and challenge myself. Moreover, I realized the slow career progression the organization offered due to its size and bureaucratic culture. I needed a change!

While working as S&D analyst, I provided support to the commercial function. The ever changing scenarios and growth opportunities prompted me to change my career altogether and move to the commercial stream. I decided to take a break and did my MBA with major in Marketing.

During my MBA program, I interned with RB as a Sales Intern, an experience that opened me to a whole new world – a world full of challenges, innovations and more importantly, growth! I had to be part of this organization.

After my MBA Program, I joined RB Pakistan as a Management Trainee. During the next year, I rotated in Sales, Trade Marketing and Marketing to understand different facets of the commercial function while also developing a better understanding of the overall business. After my Management Trainee program, I was placed as Assistant Key Accounts Manager Karachi, followed by a stint as Area Sales Manager Rawalpindi – giving me first hand experience of two completely different markets. I am currently working as Trade Marketing Manager, Dettol and Veet.

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