My colleagues and I were at the University of Sydney in March to promote the RB Commercial Graduate program to prospective graduates. Reckitt Benckiser who? It wasn’t surprising that students had no clue who we were. But when we started listing about our brands – Strepsils, Nurofen, Pine-O-Cleen and Napisan, they were more inclined in finding [...]
Posts Tagged ‘advertising’
Reckitt Benckiser who? Revealing the power behind the Powerbrands
Wednesday, March 24th, 2010Bloodsucker proves a winner!
Wednesday, December 2nd, 2009Last week I shared with you the great Aerogard outdoor campaign which will be running throughout summer in Sydney. Even better news this week as Aerogard’s ‘Don’t Give Blood’ campaign has been selected as best print ad of the week from website Best Ad on TV (competing against other international campaigns) The success of Aerogard’s [...]
Katrina Kaif in a hot red dress. In our office!
Friday, November 20th, 2009Hi… This is my first post on this wonderful blog. I would like to formally introduce myself in a couple of paragraphs but then, you would be so bored that I would never be read again! I am therefore going to attempt to introduce myself through a diva in a red dress! At [...]
Striking to make a difference to women
Friday, August 14th, 2009Do you know what cooperation in the company is? I have worked in RB for 1.5 years and step-by-step every week I’m discovering new and interesting things. And I learned how cooperation with other partners can be used for brand development. In the case of Calgonit development, we cooperate with white goods manufacturers, so every [...]
English
