Whilst I was on holiday in NY, I stumbled across this piece of street art,

 

Ironically the same day I went to see Andy Warhol’s famous Campbell’s Soup.

An image that could be viewed as essentially an ‘advertisement ‘ for tinned soup has evolved into one of the most iconic images of pop art.

 

The statement got me thinking about the role of advertising: To educate, inform, inspire, convince and ultimately sell the brand, product or service.
If advertising is done well and creatively whose to say that it can’t be considered art?

 

This is one of my favourite ads at the moment,  it’s for retailer Target in Australia. It uses a fantastic combination of creativity, soundtrack and animation.

 

 

I was also surprised to discover that RB Australia ranks in the top 20 paid advertisers in Australia according to Nielsen Australia.

However, given the number of strong brands we own it’s not surprising that on any given day consumers are touched by RB ads.
And some of my colleagues are currently working on some masterpieces of their own!

Nielsen Australia’s Top Advertisers

 

Do you remember as a kid how you would always prefer to play with the empty box rather than the flashy new toy you’d just received?

I like to think that we were onto a good thing – check out an awesome package design site (actually the world’s #1)  that has made its way to my inbox.

It’s called The Dieline and it does a great job of showcasing creative & innovative ways that different products have packaged their products.

Image © www.thedieline.com

The cool thing about working in marketing at RB is that you get to work closely with a number of functions, including packaging.
Right now I’m working on a project that involves designing a new bottle for one of our existing ranges - however, we have not launched it to market yet so, shhh, I can’t reveal any more!

These are just a sample of the questions I’ve had to consider as a marketeer in the past few months:

• Type of packaging material?

• How will it look on shelf?

• What does it look like next to the competitor’s product?

• How much product will we be able to fit?

• And (most importantly!) what will our consumers think?

And don’ t forget that packaging does include labels, labels, labels!

Thinking about how to make RB products visually stand out amongst a dizzying sea of competitors all vying for the shopper’s attention is not as easy as it sounds.

Take a look at The Dieline site and hopefully it will inspire you to think outside the box – literally!